MoneyGram Redesign

This projected started with a fire drill. A global campaign gone wrong. The initial campaign had taken on the look, tone & feel of communist revolutionary posters. The interesting twist: former Soviet Bloc countries, most of South America, Africa and Central Asia were not big fans of the communist dictatorships that ruled them for a half-of-a-century. 

The solve was a two prong assault. First the look, tone an feel of the communication needed to evolve into imagery that reflected what really mattered to the core customer. Remittances. Family was key and that is what we preached. Innovation was the second goal. A newer, easier way to buy and send money anywhere in the world.